There are a growing number of jewelers who are catering to wealthy pet owners. It was bound to happen, as people’s pets come to mean more to them than ever before.
Of course you can’t worry too much about what Fido does to that beautiful diamond studded bone worn on his collar as he rolls around in the mud. But come to think about it, I bet the owners who would put such a fine jewelry item on their pooch don’t live anywhere near mud anyway.
Little toy poodles with gem-encrusted collars are more likely to be found in Beverly Hills than the suburbs of Detroit, but even middle class pet owners are decorating their non-human companions with costume jewelry.